Newtab-22's Sea Stone is a concrete alternative made from seashells

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Newtab-22 is a material-led design studio founded by Hyein Choi and Jihee Moon, who started their journey at the Royal College of Art in 2019. The studio is based in Seoul and London and focuses on exploring natural, new, and overlooked materials. Newtab-22's founding mission is to bring sustainability into modern life by creating innovative materials and products that address environmental issues. The core values of Newtab-22 include sustainability, innovation, and aesthetic appeal, with a purpose to transform waste into valuable resources and promote a circular economy.

Location

  • Headquarters: Seoul, South Korea.

  • Primary manufacturing/operations locations: Seoul, with collaborations and exhibitions globally.

  • Note: Strategic locations in Seoul and London to foster creativity and collaboration with international partners.

The Circular Vision

  • Core circular economy principles: Designing out waste, using recycled and natural materials, and creating products that are fully recyclable.

  • Key innovations: Development of 'Sea Stone,' a sustainable material made from discarded seashells mixed with minerals, sand, and natural binders. The process avoids the use of heat, electricity, and chemical treatments to ensure sustainability.

  • Prioritization of local sourcing and closed-loop supply chains: Emphasis on using locally sourced seashells and natural binders to minimize environmental impact.

Pioneering Solutions

  • Flagship products: Sea Stone decorative tiles, mirrors, wall decorations, and other interior products.

  • Unique value propositions: High-quality, sustainable materials that prioritize circularity, material reuse, and environmental responsibility. Sea Stone products are known for their solid, stone-like hardness and aesthetic texture.

The Regenerative Future

  • R&D focus areas: Advancing sustainable material technologies, optimizing recycling processes, and developing new circular design principles.

  • Ambitious goals: To lead the design industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to material design.

Fact Sheet

  • Commercial Availability: Products available through direct sales on the Newtab-22 website and select retailers.

  • Environmental Product Declaration (EPD): Information not available.

  • Circularity Rating: 5/5 (Designed for full circularity).

  • Key Certifications: Information not available.

  • Cost Rating: 4/5 (Competitive with conventional alternatives, with significant cost savings in sustainable materials).

  • Material Passport: Detailed material traceability and use of recycled seashells and natural binders.

  • Designed for Disassembly: Yes, products are designed for easy disassembly and recycling.

  • Carbon Performance: Focus on reducing carbon footprint through sustainable materials and local production.

Key Takeaway

Newtab-22 transforms discarded seashells into high-quality, sustainable materials, setting a benchmark for circularity and environmental responsibility in the design industry.

Explore Further



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Newtab-22 is a material-led design studio founded by Hyein Choi and Jihee Moon, who started their journey at the Royal College of Art in 2019. The studio is based in Seoul and London and focuses on exploring natural, new, and overlooked materials. Newtab-22's founding mission is to bring sustainability into modern life by creating innovative materials and products that address environmental issues. The core values of Newtab-22 include sustainability, innovation, and aesthetic appeal, with a purpose to transform waste into valuable resources and promote a circular economy.

Location

  • Headquarters: Seoul, South Korea.

  • Primary manufacturing/operations locations: Seoul, with collaborations and exhibitions globally.

  • Note: Strategic locations in Seoul and London to foster creativity and collaboration with international partners.

The Circular Vision

  • Core circular economy principles: Designing out waste, using recycled and natural materials, and creating products that are fully recyclable.

  • Key innovations: Development of 'Sea Stone,' a sustainable material made from discarded seashells mixed with minerals, sand, and natural binders. The process avoids the use of heat, electricity, and chemical treatments to ensure sustainability.

  • Prioritization of local sourcing and closed-loop supply chains: Emphasis on using locally sourced seashells and natural binders to minimize environmental impact.

Pioneering Solutions

  • Flagship products: Sea Stone decorative tiles, mirrors, wall decorations, and other interior products.

  • Unique value propositions: High-quality, sustainable materials that prioritize circularity, material reuse, and environmental responsibility. Sea Stone products are known for their solid, stone-like hardness and aesthetic texture.

The Regenerative Future

  • R&D focus areas: Advancing sustainable material technologies, optimizing recycling processes, and developing new circular design principles.

  • Ambitious goals: To lead the design industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to material design.

Fact Sheet

  • Commercial Availability: Products available through direct sales on the Newtab-22 website and select retailers.

  • Environmental Product Declaration (EPD): Information not available.

  • Circularity Rating: 5/5 (Designed for full circularity).

  • Key Certifications: Information not available.

  • Cost Rating: 4/5 (Competitive with conventional alternatives, with significant cost savings in sustainable materials).

  • Material Passport: Detailed material traceability and use of recycled seashells and natural binders.

  • Designed for Disassembly: Yes, products are designed for easy disassembly and recycling.

  • Carbon Performance: Focus on reducing carbon footprint through sustainable materials and local production.

Key Takeaway

Newtab-22 transforms discarded seashells into high-quality, sustainable materials, setting a benchmark for circularity and environmental responsibility in the design industry.

Explore Further



Newtab-22 is a material-led design studio founded by Hyein Choi and Jihee Moon, who started their journey at the Royal College of Art in 2019. The studio is based in Seoul and London and focuses on exploring natural, new, and overlooked materials. Newtab-22's founding mission is to bring sustainability into modern life by creating innovative materials and products that address environmental issues. The core values of Newtab-22 include sustainability, innovation, and aesthetic appeal, with a purpose to transform waste into valuable resources and promote a circular economy.

Location

  • Headquarters: Seoul, South Korea.

  • Primary manufacturing/operations locations: Seoul, with collaborations and exhibitions globally.

  • Note: Strategic locations in Seoul and London to foster creativity and collaboration with international partners.

The Circular Vision

  • Core circular economy principles: Designing out waste, using recycled and natural materials, and creating products that are fully recyclable.

  • Key innovations: Development of 'Sea Stone,' a sustainable material made from discarded seashells mixed with minerals, sand, and natural binders. The process avoids the use of heat, electricity, and chemical treatments to ensure sustainability.

  • Prioritization of local sourcing and closed-loop supply chains: Emphasis on using locally sourced seashells and natural binders to minimize environmental impact.

Pioneering Solutions

  • Flagship products: Sea Stone decorative tiles, mirrors, wall decorations, and other interior products.

  • Unique value propositions: High-quality, sustainable materials that prioritize circularity, material reuse, and environmental responsibility. Sea Stone products are known for their solid, stone-like hardness and aesthetic texture.

The Regenerative Future

  • R&D focus areas: Advancing sustainable material technologies, optimizing recycling processes, and developing new circular design principles.

  • Ambitious goals: To lead the design industry in sustainable practices, create zero-waste products, and inspire a shift towards a regenerative approach to material design.

Fact Sheet

  • Commercial Availability: Products available through direct sales on the Newtab-22 website and select retailers.

  • Environmental Product Declaration (EPD): Information not available.

  • Circularity Rating: 5/5 (Designed for full circularity).

  • Key Certifications: Information not available.

  • Cost Rating: 4/5 (Competitive with conventional alternatives, with significant cost savings in sustainable materials).

  • Material Passport: Detailed material traceability and use of recycled seashells and natural binders.

  • Designed for Disassembly: Yes, products are designed for easy disassembly and recycling.

  • Carbon Performance: Focus on reducing carbon footprint through sustainable materials and local production.

Key Takeaway

Newtab-22 transforms discarded seashells into high-quality, sustainable materials, setting a benchmark for circularity and environmental responsibility in the design industry.

Explore Further